WordPress Solutions

Custom Web Design. Easy to Update.

WordPress Solutions is a customizable web design platform that enables marketers to build flexible, scalable, responsive websites that are easy to manage both now and in the future.

There’s a reason WordPress has 60% market share among content management systems and powers more than 35% of the Internet. Built on this open standard platform, WordPress Solutions add custom styling following the customer’s brand guidelines, offering pre-built web formats and software modules to create a higher level of performance. Clients are able to develop and manage their own content, and keep their websites up-to-date. Here’s how we do it:

Waldameer Park Home PageCustom Home Page & Web Design

The first phase of a WordPress Solutions project is a strategy/design phase that creates a custom “look” for your website that meshes with your marketing and content goals.

Each home page is crafted to match your brand, using standards for colors and fonts, but also provides presentation formats for introducing your organization, key benefits, how you serve your customers and a specific call-to-action.

The home page is designed to deliver maximum impact for site visitors, and also provide the latest news to create interest in your solutions.

Tools for Creating Effective Content

The end goal of every project is to supply a web design and framework, along with a system of web panels and content blocks, that enable effective design and development of web pages using WordPress. Each of the templates defined within your theme will enable use of a set of dynamic content blocks that have been consistently styled for maximum impact.

Content blocks can be easily customized with text, images and links to create rich presentations on pages. Multiple blocks provide a method for creating rich layouts and displays without needing technical expertise.

Focus on Call to Action

For the Waldameer home page, shown, a main objective of the site is to offer both season passes and day passes to visit the park.

Houghton College Art Department Landing PageSection Landing Pages

The ability to create main interior pages with a design and “look and feel” of a home page provides a higher level of flexibility in displaying content. Website visitors are able to browse each of these sections, and easily learn about content within the section.

Full-Width Panels

The ability to select among a group of full width graphical panels makes it simple to create a design and visual display that amplifies and reinforces your marketing objectives.

Panels are crafted as part of the website design process to create customized, yet flexible solutions that can be deployed throughout the site for:

  • Product and Service Highlights
  • Quick Links for most important page links
  • Featured Testimonials
  • News and Blog articles: can be selected by category
  • Videos and Photo Albums

Set of Custom Tools for Building Pages

As part of the design phase of each project, in addition to designing templates for the project, we design a set of customized panels and flexible content formats that will be used to build graphically rich pages.

Video Panel

Information Panel

Testimonials Panel

Info Graphic

Application Process Panel

Even complex graphics can also be implemented as flexible content.

Video Panel Slider

The ability to add panels to pages and populate content creates an environment where website presentation options are greatly expanded, and create more highly effective websites.

Web Modules

In addition to enabling creation of panels and flexible content for websites, the WordPress Solutions platform allows you to select from among a wide set of Web Modules that can be easily incorporated into your project. These provide interactive solutions for website visitors to explore products and service offerings, calendars, news, blogs, employee directories, media tools for video, audio and images, interactive forms and more…that will separate your website from the pack.

Advanced Filtering of Products & Services

Filtering makes it easy to find information on product details.

Houghton Majors Programs


WordPress Calendar

Display options (30 day and list). Promote events on home page.

Houghton Calendar

News & Blogs

Create archive of stories. Filtering to display news on site. Share via social media.

Employee Directories

Highlight personnel with contact information, photos & biographies.

Dopkins website displayed on iMac


Product & Services Tours

Walk visitors through the benefits of your products & services.

EFPR Group website on multiple devices

Select Web Modules That Match Your Needs

  • Social Media Integration: Aggregate up to five social media into a single feed on your website.
  • Multimedia Solutions: Use video, audio recordings, photo galleries on your website.
  • Ad Landing Pages: Use WordPress to manage landing pages used for direct marketing.
  • Custom Software: Talk to us about developing solutions specific to your needs.

Seeing is Believing

Call us today at 585.598.6627 or send an email to info@stratejus.com to schedule a conference call and screen share to learn more about our WordPress Solutions. We can demonstrate how easy it is to take control of web content, and how you can create much more highly effective and productive websites than you have in the past.

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