WordPress Solutions, Website for Houghton College

WordPress Solutions for Schools and Colleges, a website design and development platform from Stratejus, powers the new website for Houghton College.

Houghton College Website Home Page A new website for Houghton College is leveraging WordPress Solutions for Schools and Colleges, a website design and development platform from Stratejus.  This new product is targeting institutes of higher education (colleges and universities) and high schools by offering customizable solutions, formats and web modules that are specific to the needs of education websites.

The new site uses a comprehensive set of custom design templates and more than 25 website panel layouts and flexible content formats to create a unique experience targeting prospective students.

Here are the highlights of this new website design and development using WordPress Solutions for Schools and Colleges.

Custom Home Page & Web Design

The first phase of a WordPress Solutions for Schools and Colleges project is a strategy/design phase that creates a custom “look” for your website that meshes with your marketing and content goals.

Each home page is crafted to match the school’s brand, using accessibility standards for colors and fonts, but while also providing presentation formats for introducing your organization, key benefits, how you serve your customers and a specific call-to-action.

The home page is designed to deliver maximum impact for site visitors, engaging them through a visual presentation of the most important topics of the site, while also providing the latest news to drive interest in the College.

Tools for Creating Effective Content

The end goal of every project is to supply a web design and framework, along with a system of web panels and content blocks, that enable effective design and development of web pages using WordPress. Each of the templates defined within your theme will enable use of a set of dynamic content blocks that have been consistently styled for maximum impact.

Content blocks can be easily customized with text, images and links to create rich presentations on pages. Multiple blocks provide a method for creating rich layouts and displays without needing technical expertise.

Houghton College Art Department Landing PageSection Landing Pages

The ability to create main interior pages with a design and “look and feel” of a home page provides a higher level of flexibility in displaying content. Website visitors are able to browse each of these sections, and easily learn about content within the section.

Full-Width Panels

The ability to select among a group of full width graphical panels makes it simple to create a design and visual display that amplifies and reinforces your marketing objectives.

Panels are crafted as part of the website design process to create customized, yet flexible solutions that can be deployed throughout the site for:

  • Product and Service Highlights
  • Quick Links for most important page links
  • Featured Testimonials
  • News and Blog articles: can be selected by category
  • Videos and Photo Albums

Set of Custom Tools for Building Pages

As part of the design phase of each project, in addition to designing templates for the project, we create a set of customized panels and flexible content formats that will be used to build graphically rich pages.

Video Panel

Information Panel

Testimonials Panel

Info Graphic

Application Process Panel

Even complex graphics can also be implemented as flexible content.

Video Panel Slider

The ability to add panels to pages and populate content creates an environment where website presentation options are greatly expanded, and create more engaging and effective websites.

Web Modules

In addition to enabling creation of panels and flexible content for websites, the WordPress Solutions platform allows you to select from among a wide set of Web Modules that can be easily incorporated into your project. These provide interactive solutions for website visitors to explore products and service offerings, calendars, news, blogs, employee directories, media tools for video, audio and images, interactive forms and more that will separate your website from the pack.

Advanced Filtering of Products & Services

Filtering makes it easy to find information on product details.

Houghton Majors Programs


WordPress Calendar

Display options (30 day and list). Promote events on home page.

Houghton Calendar

News & Blogs

News Archive Houghton

Creates archive of news articles and blog posts . Filtering displays news throughout site based on categories defined within WordPress.

Faculty-Staff Directory

Faculty Staff Archive Houghton 1000

Highlights personnel with contact information, photos and biographies.

Select Web Modules That Match Your Needs

  • Social Media Integration: Aggregate up to five social media into a single feed on your website.
  • Multimedia Solutions: Use video, audio recordings, photo galleries on your website.
  • Ad Landing Pages: Use WordPress to manage landing pages for direct marketing.
  • Custom Software: Talk to us about developing solutions specific to your needs.

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