A new website for Waldameer Amusement Park and Water World is leveraging WordPress Solutions for Amusement Parks and Attractions, a new website design and development platform from Stratejus.  This new product is targeting amusement parks, water parks, museums and other attractions by offering customizable solutions, formats and web modules that are specific to the needs of the attractions industry.

The new site uses a comprehensive set of custom design templates, website presentation panels and flexible content blocks to create a unique experience for site visitors. Here are highlights of Waldameer’s new website design using WordPress Solutions for Amusement Parks and Attractions.

Custom Home Page & Web Design

The first phase of any WordPress Solutions for Amusement Parks and Attractions project is a strategy & design phase that creates a custom “look” for your website that meshes with your marketing and content goals.

Each home page is crafted to match the park’s brand, using standards for colors and fonts, but also provides presentation formats for introducing attractions, planning a visit, benefits and how you serve your customers along with a specific call-to-action.

The home page is designed to deliver maximum impact for site visitors, and also provide the latest photos and videos to create interest in information.

Tools for Creating Effective Content

The end goal of every project is to supply a web design and framework, along with a system of web panels and content blocks, that enable effective design and development of web pages using WordPress. Each of the templates defined within your theme will enable use of a set of dynamic content blocks that have been consistently styled for maximum impact.

Content blocks can be easily customized with text, images and links to create rich presentations on pages. Multiple blocks provide a method for creating rich layouts and displays without needing technical expertise. A series of panels integrated into the home page design will enable presentation of the key elements of your marketing message.

Section Landing Pages

The ability to create section landing layouts and presentation-style pages for Attractions, Buy Now and Plan Your Visit using a template with elements similar to your home page creates a powerful user experience.

• Make it easy for visitors to find information.
• Organize information in a way that displays website resources without a lot of reading required.
• Simplify the messages on key pages, focus on call-to-action.

Adding section landing and presentation pages to your site is as easy as selecting the template, and then populating the information into the pre-built, pre-designed layout.

Full-Width Panels

The ability to select among a group of full width graphical panels makes it simple to create a design and visual display that amplifies and reinforces your marketing objectives.

Panels are crafted as part of the website design process to create customized, yet flexible solutions that can be deployed throughout the site for:

• Attractions, roller coasters, water park and amusement park rides
• Ability to filter different types of attractions
• Buy Now presentation makes it easy for visitors to find information on season passes, day passes and special offers
• Park Hours component
• Videos and Photo Albums
• Pages employ a “brochure-type” graphical presentation that makes the high level message highly readable and accessible.
• Ability to consistently highlight Call-to-Action.

Set of Custom Tools for Building Pages

As part of the design phase of each project, in addition to designing templates for the project, we design a set of customized panels and flexible content formats that will be used to build graphically rich pages.

Presenting Attractions

The ability to create section landing layouts and presentation-style pages for Attractions, Buy Now and Plan Your Visit using a template with elements similar to your home page creates a powerful user experience.

Ability to Filter Attractions

The ability to summarize the attractions on the website includes a highly graphical presentation.

Information Graphics

Pages employ a “brochure-type” graphical presentation that makes the high level message highly readable and accessible. The ability to add panels to pages and populate content creates an environment where website presentation options are greatly expanded, and create more highly effective websites.

Multi-Column List Makes Resources Easy to Find

Web Modules

In addition to enabling creation of panels and flexible content for websites, the WordPress Solutions platform allows you to select from among a wide set of Web Modules that can be easily incorporated into your project. These provide interactive solutions for website visitors to explore products and service offerings, calendars, news, blogs, media tools for video, audio and images, interactive forms and more … that will separate your website from the pack.

Park Hours Component

Calendar embedded into website enables individual days to be color-coded by category to identify hours of operation.

Responsive Design Critical for Amusement Parks

Add programming sophistication that results in a presentation where website can be viewed effectively and easily on smartphones, tablets and desktop PCs.

Select Web Modules That Match Your Needs

• Social Media Integration: Aggregate up to five social media into a single feed on your website.
• Multimedia Solutions: Use video, audio recordings, photo galleries on your website.
• Ad Landing Pages: Use WordPress to manage landing pages used for direct marketing.
• Custom Software: Talk to us about developing solutions specific to your needs.