E-commerce statistics indicate that a major shift is taking place. According to Adobe’s Digital Marketing Blog:

• The percentage of smartphone owners that use their phones to access the Internet doubled between 2009 and 2013, from 31 percent to 63 percent.
• In 2014, over 52 percent of e-retail traffic between Thanksgiving and Cyber Monday was mobile.
• Current studies show that 67 percent of consumers say they are more likely to buy from a mobile friendly site.
• Customers are five times more likely to visit a competitor after having a frustrating mobile experience.

TJ Gentle of SmartFurniture.com writes,

“When we were first considering moving toward responsive Web design I heard a metric that every dollar spent on responsive user experience will return $10. It has been true for SmartFurniture.com. The investment in responsive design has paid for itself very quickly.

SmartFurniture.com launched a fully responsive site in July of 2014 and has since seen a 40 percent increase in combined mobile sales.

“Mobile caused an evolution in both our design process and how we think about merchandising products to customers. With the rise in mobile driving our decisions we are able to provide our customers with a better user experience as well as remove barriers to conversions. It is clear that mobile is necessary to engage customers and that improvements in mobile user experiences lead to the higher engagement and higher conversion rates.  The investment in responsive Web design is a worthwhile investment.”

Is your site mobile-friendly? If not, the time has never been better to modernize your web presence with a responsive, mobile-friendly web design.

Contact us to learn more about implementing a customized mobile-friendly web design for your business.