Stratejus offers an integrated series of internet marketing programs that target improving the overall effectiveness of websites, and ways to increase and measure website traffic. It starts with effective search engine optimization but also includes search advertising, email newsletters and personal marketing programs as methods to create promote the site and create greater response.
Search Engine Optimization
One of the basics of effectively marketing a website's content is careful attention to search engine optimization. It begins with good website strategy and clear communication, along with keyword research to identify the best set of keyword phrases for a particular business or organization. It extends to properly embedding tags into the website and an ongoing process of optimizing pages within the site to gain the good positioning in search engine results. More on this topic ›
Search Advertising Programs
Most companies can immediately benefit from search advertising using Google and Yahoo. Nearly half of the links generated by search engines are "sponsored links" that provide a way to guarantee visibility on important keyword searches. Programs can be designed to target specific geographical areas. Google Analytics, in particular, provides a way to gather important information on this targeted set of visitors. More on this topic ›
Email newsletters are an effective tool for keeping in touch with customers and prospects, and provide an inexpensive way to communicate announcements and news. By providing a series of deep links to more information on your website, they also serve as a promotional reminder about the value of your website. More on this topic ›
Personalized Marketing and URLs
A combination of personalized direct mail and personal URLs (PURLs) provides a potent combination. Specific landing pages designed for a targeted set of customers and prospects, plus the ability to provide customized information, enhances the experience for visitors. More on this topic ›