News & Features

By automatically re-directing smartphone visitors to the mobile website, streamlined content can target their needs while also providing a link to the full site.

All of our websites are designed to be “mobile-friendly” but now Stratejus has introduced a new design approach that increases the effectiveness of sites viewed on smartphones. By displaying a mobile home page and selected content using accordion-style menus, visitors are provided with a subset of information targeting these mobile users.

Working with clients, we’re finding there is a desire to provide smartphone users information such as news and event feeds, maps, directions and phone numbers. Now may be the time to evaluate how your site displays for iPhone and Android users, and if this  approach  might work for you.

View Performa Higher Education mobile website.

Highlights of Stratejus Mobile Websites

• Specific content is displayed to mobile users by detecting smartphones and providing mobile site content.
• Accordion-style navigation system is simple to use, and provides a consistent user experience on a wide variety of displays.
• Integrating News, Events and Blog feeds automatically highlights key content.
• Calling, email and visitor information is readily accessible, along with directions and maps. The “Call Us” button makes it easy for mobile users to place a phone call.
• Site managers can select the content appropriate for mobile viewers.
• “View Full Site” provides easy access to your organization’s complete website.

Content Management Tools

To make mobile website content easy to update and manage, Stratejus has two options that make it easy for customers to update mobile site content:

• WordPress Mobile Management allows users to create and/or edit pages, and assign categories that correspond with the structure of the mobile site. Site content and menus are automatically updated when new pages and content are added to the mobile website.
• Our simplified content management tool make it easy to edit and maintain mobile site content using a simplified editing solution. Users simply log-in using a browser, navigate to the page they want to edit and use the editor to edit, save and publish changes.

Call us today at 585-598-6627 for more information on our mobile website solutions.

Your website is your company’s face to the world, revealing who you are and what you offer. Properly designed, it’s both your greatest repository of published information and your 30 second elevator speech.

One of the greatest challenges of any website is how to quickly deliver an accurate, unique first impression of what your company does and how it can uniquely benefit visitors. The problem that every set of web statistics I have seen consistently shows is that a high percentage of visitors (normally more than 50%) are on your site for less than 30 seconds and never navigate beyond the home page. The result is a need to deliver information on the home page quickly and accurately, and give visitors a reason to explore the site more.

Multimedia Speeds Up Communication

Use of interactive multimedia components is one way to engage visitors with your primary message, capture interest and create higher levels of communication effectiveness. A number of different types of multimedia components based on Flash and/or JavaScript technology are emerging, and are normally embedded into the home page as a focal point of the website presentation.

Here are a few popular options. Click on the image to view the live example in a new browser tab.

SlideDeck

SlideDeck provides an intuitive framework for sharing ideas or explaining how something works. It's one example of powerful jQuery slider components that also work well on smartphones and tablet PCs.

Carousel: Product Tour

A Carousel provides an excellent tool for presenting visuals along with captions to tell a story or introduce products. Users can control the display of images, and the component can also contain embedded video.

Sliding Video Player

This Video Player provides sliding navigation that makes viewing videos easy for site visitors. The implementation is mobile-friendly, falling back to single images on mobile devices.

Photo Albums & Galleries

Photo Albums & Galleries provide an elegant interface to display, in this case, photo galleries by product category with captions to help carry the storyline. The particular component combines Flash with a server software solution that makes it easy to manage photo albums on the website.

Why Interactive Multimedia Components Work

The reason why interactive multimedia is an effective option centers on its ability to communicate quickly and integrate use of interesting visuals. Website visitors, particularly when they are no deeper than the home page, are browsing rather than reading. The combination of visuals, audio and video increases the speed of communication. It succeeds because multimedia components naturally invite visitors to explore and take simple actions to gain more information. The user can more easily control playback, skip ahead, select which the parts of the message that are most appealing and move on if they aren’t interested.

Multimedia components focus the message communicated by the site and highlight key sections such as “push” products or technology. Often, a multimedia component becomes a kind of secondary navigation that introduces features of the site, generating interest and linking to related content. This can be effectively used to guide specific targeted audience groups such as current customers, for example.

For those in marketing positions, multimedia cuts through the clutter of every day news and events to consistently deliver important higher level messages and truly reinforce the brand. We think of it as the 30 second elevator speech because it puts the focus on concisely delivering the brand in an entertaining, effective way that will resonate with prospects, customers and stakeholders.

Call Stratejus today at 585-598-6627 for a free consultation and ideas on how multimedia concepts can help take your website effectiveness to the next level.

Effective internet marketing starts with a vision of how the web fits into your overall strategic plan.

The most important step of a website and website design is to develop an internet marketing strategy. This seems simple enough, but you would be surprised at the number of executives and marketing people that move forward with their website design and internet marketing without having a strategic plan with goals and objectives.

Most importantly, if it hasn’t been planned right, it won’t generate revenue and a return on investment. Worse, it’ll drain valuable resources, turn customers away, and your online marketing efforts will be mediocre at best. After all, a successful Internet marketing strategy goes far beyond the look and feel of your website. 

Crafting a sound Internet strategy requires planning and effort, not to mention high-level business acumen and an expert understanding of the technical and communicative structures and trends of the online environment. It is an action plan for achieving your online marketing goals. It should be an integral component of your overall business strategy for creating and keeping customers and based on your business goals. And it’s one of the most important items a company can invest in.

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